The author is unlocking key practical examples and linkages between the economics in theory and the practice of such competencies in our life. The examples given are relatable to the readers such as the decision dilemma and opportunity cost concepts.

Decisions such as choosing between buying a cup of coffee and buying a cup of tea is a social dilemma that every consumer has ever contemplated in the market place. Whilst a rational consumer always seeks to maximize utility it is incumbent upon them to align their needs and wants with respect to the available resources thus budget constraints.

In this first chapter major vocabularies and business jargons are going to be demystified and unlocked to the readers ability and understanding.